LEXICON	THE KNOWLEDGE WORKER	TOOLBOX	MOVEMENT	INNOVATION

Leif Edvinsson
Vice-president and Corporate Director of Intellectual Capital for Skandia
Founder of the Future Center
Winner of the prestigious Brain of the Year Award for 1998

Mr. Edvinsson is the world's leading authority on Intellectual Capital (IC). His book, authored with Michael Malone, INTELLECTUAL CAPITAL - Realizing your Company's True Value by Finding it's Hidden Brainpower has been the definitive assessment of IC possibilities.

In January 1998, Mr. Edvinsson won the prestigious Brain of the Year Award. He follows in the illustrious footsteps of Professor Stephen Hawking, British poet Laureate Ted Hughes and World Chess Champion Garry Kasparov.

Freddie McMahon
Director and Chief Strategy Officer
iqport International
and co-founder of the iqport foundation
London

Mr. McMahon has gained a European reputation for developing solutions to opportunities that involve innovative start-ups and crisis resolution.

His current energies are focused on helping organizations leverage intellectual and human capital, virtual knowledge communities, as well as organizational and personal competency transformation.

Immediate goals are responsibilities for concept and strategic evolution of a new internet start-up business.

The crux of the discussion is how to help individuals and organizations around the world come to understand how to harness the energy, the insights, the eventual potential of the knowledge worker, who should be thought of as an Asset to the organization.

This Human Capital has the power to enhance the value of the organization. Knowing how to use the power of the individual to create the powerful Human Capital is the immediate and future task.