International Newsletter Coordination
Case History # 4	Europe, Australia, South America

THE OPPORTUNITY:
To create an International Newsletter (print) for an existing client. Target audience for Newsletter: Europe, Australia and South America.

THE CLIENT ORGANIZATION:
(Has asked to keep name confidential)

BIGGEST HURDLE:
Creating a string of contributors in each of the target areas.

PIECE OF CAKE DECISION:
Getting our Designer to come up with a smashing Newsletter Logo to go with the name we created.

SURPRISE:
The consumer and advocate organizations in key countries of the targeted area are most willing to help with educational information and to recommend as stringers. Yes, suitable donations are appropriate, but cost is balanced out by cutting down on the travel time and international phone calls.

HELPFUL HINT:
Learn how to transfer text and image files via e mail and the net.

OUR THINKING:

Involve many indigenous people, be people oriented, try to create the assumption that this is not created in the United States, and make sure you get the local patois translated idiomatically, so it seems 'local and personal' to the reader. The Premier Issue must be exceptional, but issue number four and five must maintain the standard. Concentrate on News that provides information, yet is handled in an informal manner....not too stiff.

FINALLY
We were asked to develop a plan for a Video Journal to supplement the print Newsletter. No word yet.